Video Gallery

Canada Post’s Data Visualization

© 2023 Canada Post Corporation

Visualization takes the guesswork out of data and delivers insights that bring your marketing strategy to the next level.

Don’t get lost in the numbers – see how your customer data intersects with store locations, previous campaign results and key audience characteristics to help refine your targeting strategy and maximize your direct mail results.

Visualization maps out your data so you can visually explore marketing opportunities.

NEW Postal Code Targeting, only from Canada Post

© 2017 Canada Post Corporation

As a marketer, how can you target more effectively so that your messages drive more action?

Now, Canada Post is empowering marketers with an intelligent, innovative solution you can use to target and reach your ideal prospects. Postal Code Targeting uses powerful postal code data to mail to people who share the attributes of your best customers.

Understanding Postal Codes

© 2017 Canada Post Corporation

How do you read a postal code? We use them all the time, but most people have no idea what the numbers and letters really mean.

All mail must have a valid address with a postal code in order for you to sort it and deliver it to the client. The postal code, along with the address, is used by Canada Post to identify the point of call.

Designing Self Mailers for Machineable Mail

© 2017 Canada Post Corporation

Self mailers are a popular form of direct mail because they offer several advantages.

They’re easy to design, inexpensive to produce, and they give you a lot of creative flexibility.

The Science of Activation Powers Smartmail Marketing™

© 2015 Canada Post Corporation

Neuroscience shows that the superior response rate of Smartmail Marketing™ is due to its mix of physicality, data and connectivity. Explore how the science of activation can improve your results in today’s multi-channel marketing environment.

There’s a more intelligent approach to direct mail, one that betters your return on investment. Canada Post Smartmail Marketing experts and partners can help you amplify your marketing mix.

https://www.canadapost.ca/smartmail