Smartmail Marketing is an omnichannel marketing strategy using valuable data to understand how consumers think and feel. As a result, you can target the right consumer with targeted messaging that shows potential customers how your brand meets their needs and resolves their pain points.
At Troi Mailing Services, we offer expert Smartmail Marketing services that allow you to “get into the minds” of your audience and deliver customized, personalized messaging that will resonate with them on a much deeper level.
We can help you tap into the right audience for your brand’s products and services to increase your marketing ROI. We’ll help you expand your reach using traditional methods that consumers trust above all other modes of permission-based marketing.
As a Canada Post Smartmail Marketing Expert Partner, Troi Mailing’s direct mail team understands the core components of successful mail marketing campaigns. As a result, we deliver exceptional results based on the following three key elements:
A direct mail product generates intrigue and engagement because it is something your audience can hold in their hands. This tactile experience makes a far more lasting impression than something seen online, allowing consumers to not only immediately read and understand your message but also keep it handy.
When it comes time to purchase the type of products or services you sell, your brand remains top of mind.
Today’s highly targeted marketing tactics are not restricted to digital marketing campaigns. Canada Post Smartmail Marketing leverages accurate databases and strategic targeting to determine your most relevant direct mail audiences.
It is one of the most effective approaches for local marketing as it allows you to target a specific area within a reasonable distance of your business. The data also provides insights into audience behaviour so you target the right groups of people based on both location and critical demographics that increase response.
You can boost your digital campaigns using direct mail solutions to create robust omnichannel strategies. Using multiple touchpoints and direct mail tactics increases campaign longevity and reach.
You can connect with your audience on the most important legs of their buyer’s journey, ensuring they understand why your brand is the answer to their problems and how you alleviate all their pain points.
Combining traditional and digital marketing tactics allows you to stand out with something that gets your brand in the hands of the customers most likely to respond.
Troi Mailing Services enlists the power of audience segmentation, creative design, and data-driven insights to maximize campaign effectiveness. In hand with exceptional planning and strategy, our team can get your brand in front of the audience most receptive to your messaging.
You can easily break through all the noise of digital marketing competition, while avoiding landing in junk mail boxes, being labelled as “SPAM” and getting deleted by customers too busy to contend with email inboxes jammed with ads.
Instead, we take a targeted approach that arrives directly on the doorstep of your ideal, local target. However, we don’t completely dismiss the effectiveness of digital marketing. In fact, we advise our clients to piggyback on digital marketing, using Smartmail Marketing as their secret weapon to retarget online visitors in a very unexpected way.
The rapidly changing marketing landscape calls for more effective ways to maximize exposure and remain valuable to your customers. With the competition favouring digital marketing methods, you can lean into old-school methods like mail to reach people the moment they arrive home and check their mailboxes.
With more businesses and consumers relying on electronic mailing methods, Troi Mailing Services and Canada Post offer the opportunity to leverage the science of activation. You can marry digital and direct mail marketing to enhance your customer experience and grow your marketing ROI.
Holding a mailer is very appealing, adding a new level of contact that is far more tangible and memorable for your audience. You can create intriguing mail pieces that reflect your brand and see the best possible ROI and conversion rates.
And let’s not forget that mail is actually a novelty for younger audiences, who are used to receiving digital messages. As a result, you stand out as the brand that introduces native digital users to the pleasure of receiving offers in the mail.
This is what makes Smartmail Marketing such an impactful and effective method to reach your target demographic.
Many brand managers and business owners view “snail mail” as an outdated method that misses its mark. However, we say that’s where you find your competitive advantage in several ways.
First, the competition thinks they can only find microtargeting opportunities using digital platforms. However, this is not true. Canada Post offers highly targeted methods that allow you to speak to the audience of your choice based on interests and behaviours, dwelling type, lifestyle and life stages, as well as basic demographics.
As long as you know your audience, you can create highly targeted direct mailing lists. Are you a brand-new company in the area? No worries. You can focus on geographic targets to find customers and use their responses to fine-tune your mailing campaigns.
You’ll also enjoy cost savings and maximize your ROI while having confidence your mail will land in the hands of your audience instead of being overlooked, deleted, or sent to junk mail.
Ready to channel the power of Smartmail Marketing? Click here to speak to the experts at Troi Mailing Services to discover just how quickly and affordably you can add direct mail to your next campaign.
Posted by Seamus Barton on 10 December 2024
Mail advertising is one of the oldest forms of advertising—and it’s just as relevant to marketing today as it was several decades ago. However, the world of direct mail advertising continues to change and grow with the times...Read More
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