Direct Mail Advertising

Direct Mail Advertising is the best way to connect directly with potential customers. A direct mail piece becomes more personal than a handout, more credible than a social media ad, more visually appealing than an email, and more comfortable than a phone call, making mail advertising the strongest tool for direct advertising available.

The Advantages of Advertising Mail Services

Direct mail advertising works! According to statistics collected by Canada Post:

• 87% of Canadians will open mail addressed to them personally, and 94% will open mail from a company they know
• 65% of people have made a purchase based on direct mail
• 52% of redeemed coupons were received through mail advertising
• 90% of companies say that direct mail is a great method to reach them for business-to-business sales opportunities

There are several reasons that direct mail is so effective. The first is that the letter is a tangible object. It shows a financial commitment by the advertiser, communicating that the recipient’s business is valued. A tangible object is also more likely to be considered. While emails can be deleted with a single click, or may even be caught in a spam trap, a letter needs to be physically put in the trash. Most people are hesitant to toss an envelope out without at least reading it. The third reason is that people like getting mail! Nobody likes an empty mailbox, and even mail from a company is better than no mail at all.

Mail Advertising Ideas

There are many ways to maximize on direct mail advertising. Direct mail is not only used to spread advertisements and notices, but also to deliver coupons, samples, gift cards, and even surveys. An assortment of direct mail products can increase brand recognition and awareness, and can help broaden trial rates with reduced risk towards your company’s target market.

Direct Mail Advertising as Part of a Campaign

Even with its clear advantages, direct mail advertising can be made even better by combining it with other techniques. The strong points of direct mail advertising: personalization, appeal, and reach work well when inserted into larger campaigns. Some businesses add personalization to an email campaign by direct mailing expanded content and additional offers directly to valued customers.

Other opportunities for integrating mail advertising into campaigns include:

• QR codes on mailed materials to steer customers to your website
• Unique URLs to personalize letters and better measure the impact of direct mail marketing
• Mail-only and digital-only offers that will encourage customers to engage with all facets of your campaign

Time-Saving Advertising Mail Services

The downside of direct mail is that it takes a lot of man-hours: from compiling mailing lists, to designing mailing campaigns, to printing the materials, to analyzing the resulting data. Most businesses, even those with their own marketing departments, don’t have the time. That’s where we come in!

We take care of all the busywork necessary for direct mailing advertising campaign. We personally deal with the data and design, and our expert partners at Timeline Printing Inc. take care of the actual printing.

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