Personalized Mail is one of the most trusted ways to communicate with your audience. The combination of mail addressed to the individual, branding, and customized messaging are a critical element of modern, omnichannel marketing strategies.
Although “snail mail” is thought of by some as outdated, the truth is that it offers a unique, more intimate way to communicate with your customers in a meaningful way. Through customization, you can engage recipients while also helping them take desired actions to meet your marketing goals.
When part of a broader campaign, it also creates continuity that reminds customers about offers and entices them to take action at different stages of the customer journey. Your targets are often pre-existing, saving money on research and ensuring you reach the highest quality leads, contributing to increased conversion rates and increasing your marketing value and ROI.
Troi Mailing Services has the expertise to help design, deliver and track Personalized Mail campaigns to further improve customer response.
| Machineable | Postal Indicia | Postage Meter | Phantom Price | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Standard | up to 50 g | $0.538 | $0.53 | $0.53 | |||||||||||||||
| Oversize | up to 50 g | n/a | $0.81 | n/a | |||||||||||||||
| up to 500 g | $0.811 + $0.0037 per g over 50 g | n/a | $0.81 |
| Special Handling | Postal Indicia | Postage Meter | Phantom Price | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Standard | up to 50 g | $0.627 | $0.62 | $0.36 | |||||||||||||||
| over 50 g up to 100 g | $0.670 | $0.67 | |||||||||||||||||
| Oversize | up to 50 g | n/a | $0.78 | n/a | |||||||||||||||
| over 50 g up to 500 g | n/a | $3.05 | |||||||||||||||||
| up to 500 g | $0.780 + $0.0037 per g over 50 g | n/a | $0.36 | ||||||||||||||||
| over 500 g up to 1.36 kg | $3.05 + $0.0043 per g over 500 g | n/a | |||||||||||||||||
| Dimensional | up to 500 g | $1.73 + $0.0021 per g over 50 g | n/a | $0.75 | |||||||||||||||
| over 500 g up to 1.36 kg | $3.33 + $0.0043 per g over 500 g | n/a |
| Standard | up to 50 g | $0.517 | |||||
| Phantom Price | up to 50 g | $0.510 | |||||
| Return to Sender | Standard or Oversize | Included when selected at the time the Order is created and item bears the Return Postage Guaranteed (RPG) postal Indicia | |||||
| Length (min-max) | Width (min-max) | Thickness (min-max) | Weight | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Standard | 100 mm to 245 mm | 70 mm to 156 mm | 0.18 m to 5 mm | up to 100 g | |||||
| Oversize (flexible) | 100 mm to 380 mm | 70 mm to 380 mm | 0.18 mm to 35 mm | up to 1.36 kg | |||||
| Oversize (rigid) | 100 mm to 380 mm | 70 mm to 130 mm | 0.18 mm to 35 mm | up to 1.36 kg | |||||
| Dimensional | 100 mm to 380 mm | 70 mm to 130 mm | 35 mm to 60 mm | up to 1.36 kg |
| Length (min-max) | Width (min-max) | Thickness (min-max) | Aspect Ratio (L / W) | Weight | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Standard | 140 mm to 245 mm | 90 mm to 156 mm | 0.18 mm to 5 mm | 1.3:1 to 2.6:1 | 2 g to 50 g | ||||||
| Oversize | 140 mm to 380 mm | 90 mm to 270 mm | 0.5 mm to 20 mm | 10 g to 500 g |
| Square envelopes |
| 2 g to 50 g | |||||||||
Personalized Mail is addressed to an individual using your acquired customer mailing list, or permission-based mailing lists. As a result, it elicits a sense of urgency, closeness and trust, while stimulating visual interest to increase open rates.
Because the minimum quantity of 100 pieces for Machineable Mail is so low, you can create highly targeted messaging to create a sense of exclusivity with your preferred customers, or use Special Handling for mail projects of 1000 pieces or more for less niched markets. This is the most direct way for tailored messaging and calls-to-action.
Troi Mailing Services’ end-to-end Personalized Mail solutions are made even easier with a team of experts who can help you every step of the way. Whether you need us to do it all, from design to mailing lists, or just assist with the printing and distribution, you can easily create direct marketing campaigns using our customized solutions that see real results.
You can use Personalized Mail to enhance any messaging strategy, such as advertising a product, event, program or service, or acquiring contributions, donations and reporting on financial progress (with promotional content included). You can even use it to promote loyalty cards and programs.
As a primary Smartmail Marketing channel, Personalized Mail offers unique advantages over traditional mass marketing approaches, including:
This is the best way to communicate with your customers, creating a sense of exclusivity that makes customers feel pampered and heard. You can also use customer behaviour data to create niche targets for highly specialized offers they can’t refuse.
Personalized Mail is designed for branding and engagement, allowing you to use creative design tactics that help your brand stand out. You can appeal to your customer’s specific tastes and make meaningful connections between their beliefs and your brand’s culture to build brand loyalty.
You can also strengthen brand trust by meeting your customer’s needs at each leg of their customer journey. Sharing relevant information in hand with enticing, exclusive offers based on past purchases empowers customers to make decisions and take the desired actions.
Because your Personalized Mail campaigns are highly targeted, you can use response rates to specific CTAs to gain insights into what works and what doesn’t. This enables your marketing team to become more and more effective using proven methods, headings, CTAs and designs to see significant response improvements.
Personalized Mail is all about customization, ensuring your direct mail appeals to different target audiences and helps you stand apart from the competition. However, it goes beyond using your customers’ names. You can also find other ways to personalize your direct marketing, including:
Using your customers’ names makes each mail piece feel more personal, as if the message was written specifically for them. This makes a more meaningful connection, and creates a feeling of exclusivity for every offer and message you send.
Demographics allow you to target consumers based on different criteria, from income to age, home type, and country of origin. As a result, you can ensure your message makes sense to the audience to increase conversions.
Choosing specific areas, streets and perimeters is one of the most effective ways to expand your reach to new geographic areas. This is not just for locally owned businesses, but also perfect when testing the waters in new geo markets, opening a new franchise or branch, or expanding your reach to new areas.
Personal offers based on customer behaviour are also highly effective, as it takes less persuasion to convince someone to purchase things they have shown they use and need.
These are just a few ways you can personalize direct marketing campaigns. To learn more about the effectiveness and options for Personalized Mail, feel free to reach out to the experts at Troi to create a Personalized Mail marketing plan.
Personalized Mail is all about sending customized messages to your ideal targets, whether you are building brand awareness, looking for more qualified leads, or looking to expand your reach and customer base.
Reach out to the Troi Mailing team here to discuss your Smartmail Marketing goals and learn how we can help.
Posted by Seamus Barton on 12 November 2024
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