Neighbourhood Mail

Neighbourhood Mail is a valuable marketing tool designed to boost brand recognition and broaden your customer reach at the lowest postage rates available. As a result, you can target specific letter carrier walks and use data targeting to reach households that closely match your ideal audiences and customer profiles at a fraction of the cost of addressed mail. 

Canada Post’s advanced Precision Targeter maps out geographies and assesses their value against your targets, so you can choose the routes that will help you meet your marketing goals. Neighbourhood Mail can be used to break into new markets, or as the perfect avenue for newly arrived local businesses to introduce themselves to the neighbours. 

Regardless of your marketing goals, Neighbourhood Mail gets your message into the right hands, increasing your marketing ROI, elevating lead quality, and improving conversions. 

Transportation

Canada Post Neighbourhood Mail (formerly known as Unaddressed Admail) postage rates above are effective as of  January 10, 2024.

Note: Maximum dimensions for Standard Neighbourhood Mail (formerly known as Unaddressed Admail) are 6″ x 12″ x 1″ (thickness) before classified as Oversize.

Neighbourhood Mail Design and Printing

Because Neighbourhood Mail is an unaddressed Smartmail Marketing channel, it is critical to use a design that not just attracts attention but also helps instil trust. Your design and printing must be of the highest quality to quickly inform your audience you are a reputable brand with an important message they will want to hear. 

As a result, you need to focus on the following key elements when designing and printing Neighbourhood Mail materials:

• Keep it simple: It’s the good old KISS strategy that ensures your message gets to the point and is perfectly connected with relevant graphics and brand-recognizable colours and fonts. Keep it simple and short.
• Reflect your image: This is an important moment to reflect your brand image in a positive light, with clearly defined logo elements, brand colours, a readable font, and, most importantly, an engaging message and voice.
• Speak to your audience: Using the right language to appeal to your audience, even on unaddressed mail, ensures your message resonates with your target quickly and effectively.
• Consider format: The format you choose makes it easier to get your message across, not to mention get noticed. Cards and self-mailers are excellent opportunities to deliver both.

Troi Mailing Services can help businesses and brands design their Neighbourhood Mail for optimal success. 

Benefits of Neighbourhood Mail

Using Neighbourhood Mail for business promotion allows you to target your ideal audience based on everything from building type and occupancy to basic demographics like education, field of work, income and family structure. As a result, you reap many rewards, including: 

• You reach your audience without the distractions found in email marketing, such as jammed email inboxes, SPAM filters, and mistrust
• You can zero in on your audience by isolating geographic areas and important demographics to help define your audience
• According to Canada Post, 61% of in-store product purchases and 30% of online orders were a result of direct mailers like Neighbourhood Mail
• Neighbourhood Mail is the most affordable form of business mail to increase your marketing ROI
• You can send customized messages based on different areas and demographics to improve conversions for your direct mail campaigns
• When used in combination with other marketing efforts, including digital campaigns, you can increase the value of your marketing spend
• 21% if consumers find mail easier to understand and remember for higher brand recall
• CTAs allow targets to respond to your ads in their preferred way

How to Promote Your Business With Neighbourhood Mail

You can use Neighbourhood Mail to promote your business in endless ways, whether as a stand-alone campaign, or as part of an omnichannel marketing strategy. Some examples, include: 

Highlight New Promotions

Whether offering a buy-one-get -one free promotion, a discount on regular-priced products, or introducing a new customer discount on first purchases, Neighbourhood Mail is a fast, effective and affordable way to reach your target audience. 

Reach New Customers

Expanding your reach to specific geographic areas is easy and affordable with Neighbourhood Mail. You can literally map out the places and streets you wish to include, whether you are a national business or franchise looking to enter a new market, or a locally owned small business that wants to introduce your products and services to the area. 

Showcase New Products / Services

Sending a tangible mailer customers can hold in their hands is an excellent way to make a lasting impression when launching new products and services. Customers can save the mailer and use the information to quickly compare your product or services in the research process. 

Regardless of your marketing strategy, the Troi Mailing Services team is ready to help you create beautifully designed branded mailers that resonate with your audience and deliver your message in a memorable way.  

Partner With Troi Mailing Services for Neighbourhood Mail

Troi Mailing Services is your one-stop shop for all your direct mail needs, making it easy to create a Neighbourhood Mail campaign. We have been providing top-notch printing and mailing services to our customers since 1991, with a commitment to quality. 

We have assisted with thousands of successful Neighbourhood Mail campaigns and consider ourselves experts and partners equally invested in your brand. Our goal is to help you meet your goals and optimize your ROI, from graphic design expertise to flawless printing and distribution. Our friendly and knowledgeable team works with you to create impactful mailers that meet your needs. 

Achieve Neighbourhood Mail Success: Contact Us Today!

Neighbourhood Mail reaches your ideal target as an affordable solution to help elevate your brand, build brand awareness and qualify leads. 

Reach out to the Troi Mailing team here to discuss how we can help you achieve your marketing goals through Smartmail Marketing.