Postcard printing services are a highly effective method for reaching new customers and improving brand awareness with consumers. They are the most direct form of direct mail because they share your information immediately with the recipient, without the distraction of an envelope. While an envelope is sometimes necessary for trustworthiness and to elevate the interaction of your piece, a visually impactful printed direct mail postcard with a strong offer may be all you need to drive sales and brand awareness.
The strategic options for direct mail postcards are vast. One option is to send Canada Post Personalized Mail (formerly known as Addressed Admail), in which the postcard is personalized to a specific name and address. You can use your own mailing list, or request a targeted address file from a trusted list broker or data compiler. If requesting an address list for a personalized acquisitions mailing campaign is a priority for you, Troi Mailing Services in Toronto can point you in the right direction of data providers. We also perform address validation and duplicate records elimination on all addressed mailings, unless instructed otherwise.
The intimate level of personalization accessible through printed direct mail postcards in Toronto is impressive. Recent technological innovations and digital laser printing have made it possible for direct marketing postcards to be highly customized, including personalized pictures through variable imaging. Consider taking time to segment your data according to geography and/or demographics in order to draft a customized message for each segment. Leveraging aspects of your data is a powerful strategy for creating personally relevant offerings. This includes identified gender, shopping habits, location, and more. Personalization is key for making your customer or prospect feel special, which is a fundamental competency of direct mail advertising. Direct mailing adds that physical, literal, special touch.
Another direct mail postcard strategy is sending Canada Post Neighbourhood Mail (formerly known as Unaddressed Admail), which is also known to some as the “spray and pray” technique. Neighbourhood Mail (formerly known as Unaddressed Admail) is often used to blanket letter carrier routes in a specific areas(s) for new customer acquisitions and brand awareness efforts. To best convert the risky shot of spraying an area and praying for success, Troi Mailing Services in Toronto can help target your unaddressed mailings to become more tailored and meaningful.
Using Canada Post data tools, we run reports and letter carrier maps against an array of household demographics. This makes it easier to identify and choose the letter carrier routes that best match your intended direct mail campaign audience. All you need to do is confirm your target, and our team will print the direct mail postcards and bundle them consistently for Canada Post letter carriers. Cross-banding is even better to secure your bundles and reduce any mishaps during mail processing, transit and delivery. Unaddressed mail service in the United States is known as Every Door Direct Mail (EDDM).
Postcard production can be cost effective through bulk printing. While smaller postcards like 4 x 6″ and 5 x 7″ are most cost effective, you can still achieve standard sized Personalized Mail postage (formerly known as Addressed Admail) with a 6 x 9.5″ postcard, and standard sized Neighbourhood Mail postage (formerly known as Unaddressed Admail) with a 6 x 12″ postcard. Direct mail sizing depends largely on the nature and intention of your piece. An invitation, for example, is typically best suited as a smaller 4 x 6″ postcard, or a folded card. Take time to ensure that your logo is strong, and use colours that are familiar to your brand.
Best practices for making your direct mail postcards simple yet informative involve brainstorming your offer and competencies within the industry, drafting the content, and then removing all the fluff. Incorporating a coupon with a perforation or dotted line is a simple yet effective design that can help drive results. It gives the recipient something of monetary value to hold, keep and use, which is marketing endgame.
Postcards are tried and true. The creative options are expansive and exciting, while being easy to manage at the same time. Troi Mailing Services in Toronto would love to help plan your next postcard direct mailing campaign. Let’s get started on what’s right for you!
Postcards offer several advantages for marketing and communication purposes, including:
Yes, we have a team of skilled designers who can help you create professional and visually appealing postcard designs. Whether you have a specific concept in mind or need guidance in developing a design from scratch, our designers can work closely with you to bring your vision to life.
Yes, we offer mailing and distribution services for postcards. We can help you with services like addressing, bulk mailing, and coordination with postal services to ensure efficient delivery. Whether you have a targeted mailing list or need assistance in acquiring one, we can streamline the process for you.
When printing and mailing direct mail postcards, here are some relevant aspects to consider:
Direct mail postcards achieve focused, inexpensive advertising that captures the attention of consumers. Postcards are straightforward, and to-the-point. Your message reaches the hands of the recipient with no chance of being missed. Due to their high open rates (since there is nothing to open), postcards tend to enhance local engagement and encourage action in a short period. They can be complemented with personalized messages and with segmentation for diverse groups, thus making them all the more customizable and effective.
Posted by Seamus Barton on 12 November 2024
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