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How to Use Mail Advertising to Drive Traffic to Your Website

Every business needs to have a website, especially if you want to sell products and services, convert new clients, or find attendees for your events. However, it’s impossible to achieve these goals if no one visits your website! This means that increasing web traffic is crucial to the success and growth of your business.

How to use mail advertising to drive traffic to your website
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A Guide to the Different Types of Printing Inks

Printing your business’ marketing materials requires, of course, ink. However, many Toronto businesses don’t realize just how many varieties of printing ink (and, therefore, printing processes) are available. Different inks offer unique advantages and disadvantages and can require vastly different technologies.

A guide to the different types of printing inks
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6 Tips to Time Your Direct Mail Campaigns for Maximum Impact

Many direct mail advertising campaigns have a time-sensitive element. You need the mailers to be delivered by a certain date, so consumers know about an upcoming sale or event. Alternatively, you may want to increase brand awareness and recognition before your busy season.

6 tips to time your direct mail campaigns for maximum impact
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7 Innovative Ways to Use Print Media in the Digital Age

Despite the presence of digital marketing, print media strategies remain a powerful tool for growing your business. In fact, there are more opportunities in the world of direct mail marketing than ever before.

7 innovative ways to use print media in the digital age
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How to Personalize Your Direct Mail for Better Response Rates

Personalization is crucial for successful direct mail campaigns, as it leads to greater response rates. With personalization, you ensure that your message reaches the right people: the prospective customers who are most likely to purchase your product or service, attend your event, or subscribe to your mailing list.

How to personalize your direct mail for better response rates
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