What Is Mail Fulfilment and How Does It Work?

Direct mail delivers your message directly to consumers. A successful campaign can boost sales, solidify your reputation, entice new customers, and stay top-of-mind with your existing client base. 

However, launching a direct mail campaign can be a challenging task. A direct mail fulfilment company can help. Please keep reading to learn how direct mail fulfilment works and its importance.

What is Direct Mail Fulfilment?

Direct mail fulfilment refers to preparing and shipping printed materials to consumers. It includes printing, processing, packaging, delivering, and data collection. Essentially, all the tasks required to produce a direct mail campaign.

Many types of printed materials may be used in direct mail campaigns. Brochures, postcards, flyers, magazines, catalogues, and newsletters are some formats commonly handled by direct mail fulfilment providers.

Different printed materials often require other processing before they can be mailed. For example, brochures need to be folded, envelopes need to be sealed, and postcards do not need to be folded or put in an envelope. 

Therefore, the direct mail fulfilment process varies slightly between direct mail formats.

The Direct Mail Fulfilment Process

Planning

You cannot pull a successful direct mail marketing campaign out of thin air. Planning is essential. Consequently, it’s important to clearly define your project’s goals, target audience, budget, and timeline. The objectives of your campaign help shape the format, messaging, design, and mailing list.

As you begin to plan your direct mail campaign, consider these questions:

• What is the goal of the campaign? (ie. increase brand awareness, generate new leads, re-engage with lost customers, or boost sales.)
• Who is the target audience? What appeals to them?
• How will this direct mail advertising integrate with your other marketing efforts?
• What call to action will you use?
• When should the campaign be mailed? How long will it take to get the campaign ready to go?

Design

Design is crucial for the success of every direct mail campaign. A beautiful direct mailer grabs the attention of recipients. It can end up on the fridge as a permanent reminder of your goods or services. On the other hand, poorly designed mailers are likely to end up in the recycling bin.

Troi Mailing Services has an in-house design team to help you with this critical task. We are ready to assist you with all of your design needs.

Accurate Address Information

Your beautifully designed and meticulously targeted direct mailer needs to get to the right people. Your campaign will flop if a mail piece never reaches its intended recipient. Consequently, an essential step in the direct mail advertising process is ensuring that you have accurate address information for recipients.

Inaccurate addresses lead to undeliverable mail, higher postage rates, wasted resources, and wasted time. You must obtain accurate and up-to-date customer address information before mailing your campaign.

At Troi Mailing Services, we identify and remove duplicate and invalid addresses before mailing your campaign.

Printing

Direct mail fulfilment is only possible with a printed material provider. You need to partner with a professional printer that can produce high-quality mailers at scale. Fortunately, many direct mail fulfilment companies also offer printing services.

At Troi Mailing, we partner with one of the top printing companies in the Greater Toronto Area. Timeline Printing has over 35 years of industry experience producing beautiful, high-quality mail pieces. By choosing Troi Mailing for your direct mail printing and fulfilment needs, you are setting your campaign up for success. Plus, offset printing in bulk is more cost-effective.

Always choose high-resolution images to help ensure your print and mail marketing looks its best. Remember, the appearance of your mail items can determine if your campaign succeeds or fails.

Distribution

Assembling, labelling, and posting items by yourself is an immense undertaking. Partnering with a company that offers direct mail fulfilment services in Toronto streamlines the distribution process.

Direct mail fulfilment companies are experts when it comes to distribution. Troi Mailing specializes in local, national, and international mail preparation and distribution using Canada Post and the United States Postal Service (USPS).

Analysis

Once your campaign is mailed, it’s time to analyze the results. Troi Mailing Services can help. We aren’t just a direct mail fulfilment company; we are your one-stop shop for every step of your direct mail marketing, including analysis.

Understanding what worked (and what didn’t) during your campaign is vital. This knowledge shapes your future campaigns and prevents you from making the same mistakes twice. Troi Mailing Services helps analyze the data generated from your direct mail campaign so you can improve future projects.

3 Benefits of Direct Mail Fulfilment Services

1. Cost Effective

Direct mail advertising remains one of the most cost-effective marketing strategies available today. Many direct mail fulfilment options are significantly cheaper than other forms of advertising, making it exceptionally budget-friendly.

Plus, the staff at Troi Mailing will advise on production options to keep expenses cost-efficient without compromising on quality.

2. Fast Turnaround Time

Professional print and mail fulfilment companies can get the job done faster and more efficiently. Troi Mailing Services is committed to getting your campaign mailed on time.

Choose Troi Mailing for your print and mail services to benefit from the fastest project turnaround time. If you are running behind, we are ready to expedite your project.

3. Boost Brand Image

A professional, visually impressive direct mail campaign can improve your brand image amongst consumers. Direct mail advertising services can help you make a positive impression with audiences, maximizing the success of your mail campaign.

Choose Troi Mailing for All Direct Mail Fulfilment Services

Troi Mailing has provided professional direct mail fulfilment services to businesses in the GTA since 1991. We can help with direct mail fulfilment projects of any size and frequency. Don’t hesitate to contact us with your specific job details to receive a tailored print and mail quote.

To learn more about direct mail fulfilment services, call Troi Mailing Services at 1-866-486-9350 or contact us here.