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Direct mail postcards are a highly effective and cost-effective way to market your business. They don’t use envelopes, so there is nothing between your message and the reader. Consequently, a good postcard design is a must. Otherwise, your postcard may be overlooked by recipients.

The right direct mail format is the mailer that best delivers your message to your audience. It can be as simple as a postcard or as extensive as a full catalogue. Although every direct mail format has its advantages, not every format works for every campaign. With that in mind, how do you choose the right direct mail format for your campaign?

Most modern marketing takes one of two forms: print or digital advertising. Print marketing includes direct mail campaigns, magazines, brochures, flyers, postcards and more.  Digital marketing, on the other hand, encompasses all online ads and other forms of marketing, such as social media and content marketing.

They say a book is only as good as its cover. Well, the same is true for magazines. Magazines are an excellent way to advertise your business. Since magazines are larger than other marketing methods, they stand out more when used as direct mail advertising.

Looking for a budget-friendly way to boost sales? Flyers are a versatile, affordable, and effective way to market your small business.  Even in today's digital world, flyer marketing is a powerful tool to get customers through your doors. Yet, only if it is used effectively. Advertising can be costly.