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Direct Mail Testing Strategies You Need to Consider
Direct mail campaigns are a powerful marketing strategy that can increase sales, attract new customers, and promote events. However, some campaigns fail to produce the expected results. Why? Many companies overlook the importance of testing, which is essential to the success of direct mail marketing.
8 Creative Design Tips for Postcard Printing
Direct mail postcards are a highly effective and cost-effective way to market your business. They don’t use envelopes, so there is nothing between your message and the reader. Consequently, a good postcard design is a must. Otherwise, your postcard may be overlooked by recipients.
How to Choose the Right Direct Mail Format for Your Campaign
The right direct mail format is the mailer that best delivers your message to your audience. It can be as simple as a postcard or as extensive as a full catalogue. Although every direct mail format has its advantages, not every format works for every campaign. With that in mind, how do you choose the right direct mail format for your campaign?
Print Marketing vs. Digital Marketing: Which One Is Better for Your...
Most modern marketing takes one of two forms: print or digital advertising. Print marketing includes direct mail campaigns, magazines, brochures, flyers, postcards and more. Digital marketing, on the other hand, encompasses all online ads and other forms of marketing, such as social media and content marketing.
How to Create the Perfect Business Magazine Cover
They say a book is only as good as its cover. Well, the same is true for magazines. Magazines are an excellent way to advertise your business. Since magazines are larger than other marketing methods, they stand out more when used as direct mail advertising.
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