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Direct mail is one of the oldest forms of advertising. Mail can help you reach and engage with new audiences, deepen brand loyalty amongst existing customers, and generate sales. That is, if it’s used correctly. Marketers need to understand the current direct mail landscape to make the most of your direct mail marketing efforts.

9 top direct mail trends of 2023
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Direct mail delivers your message directly to consumers. A successful campaign can boost sales, solidify your reputation, entice new customers, and stay top-of-mind with your existing client base.  However, launching a direct mail campaign can be a challenging task. A direct mail fulfilment company can help.

What is mail fulfilment and how does it work?
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Direct mail remains one of the best ways to reach new customers, re-engage with existing customers, and increase your company's market share. However, a direct mail campaign is only as good as a direct mail provider. To maximize the results of your campaign, you need to partner with a professional and experienced direct mail company.

10 questions to ask a direct mail company
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A high-quality, professionally printed postcard is a fantastic way to drive brand awareness and grab the recipient's attention. That is why postcards are one of the most popular and effective forms of direct mail advertising.

Which one should you choose matte or glass postcards?
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Direct mail campaigns are a powerful marketing strategy that can increase sales, attract new customers, and promote events. However, some campaigns fail to produce the expected results. Why? Many companies overlook the importance of testing, which is essential to the success of direct mail marketing.

Direct mail testing strategies you need to consider
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