Blog

Adding a dedicated landing page to your direct mail campaign can help boost your response rates and ROI. The landing page acts as “your online receptionist for your direct mail prospects”.

There are changes in the works from Canada Post with respect to addressed admail. The most significant changes are described below, these changes will help simply mail processing on your direct mail campaigns and increase delivery standards as a result.

One of the key ingredient to a successful mailing campaign is targeting. Proper targeting of your direct mail will allow for your mail marketing campaigns to connect with people that are more likely to respond to your offer.

View entire article at link below: Source: Yahoo News Canada. March 6, 2014 https://ca.news.yahoo.com/blogs/dailybrew/canada-post-unveils-redesigned-community-mailboxes-begins-phasing-195115994.html If you're one of the Canadians destined to lose their home mail delivery, cast your eyes on your new community mailbox.

I came across the article posted below on one of our suppliers newsletters. It deals with regulations that have taken effect as of July 1, 2014 as they relate to e-mail broadcasting. CASL will create a significant disruption towards electronic correspondence within Canada. This will in turn remind Marketers about the value of direct mail.