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It’s almost here! The price increase to first class lettermail is less than 1 month away. As of March 31, 2014, for Lettermail weighing less than 30g: As direct mail specialists we can help minimize your postage rate increase through the use of our metering services as well as our postal indicia.

By all accounts it looks like the marketplace is renewing its appreciation of the value of direct mail. Our affection for email marketing is waning. Email campaigns are less expensive but they also have a significantly lower response rate than direct mail. Like most things in life, you get what you pay for.

We are very proud of our accomplishments as a Canada Post Value Added Mailer (VAM) and we would like to share with you some of the recent changes we have undergone over the past year. To begin, Troi has now been accredited as a ‘Canada Post Expert’.

Great News! We have once again been selected by Canada Post as an Expert Partner for 2014! We are also featured on Canada Posts’ business page… see link below: http://www.canadapost.ca/web/business/solutions/direct-marketing/direct-mail.page?  Scroll down the page to see Troi featured. January 13th marked a postage increase by Canada Post.

Our initiative is to provide you with current and update information as it relates to Direct Mail and Printing Services. You may refer to it by a number of different names like bulk mail, advertising mail, lettershop services and mail marketing, all of which have the same goal- to solicit a response or a sale through the use of direct mail media.