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Reaching new audiences has it’s challenges. Marketers often find themselves asking some of the following questions: How shall I reach them? What should my offer be? How do I get started? Canada Post offers a service called Acquisition Admail.

Marketers are faced with the challenge of lower budgets that require greater results. Companies expect a greater rate of return on their investment that is easily measured and quantified. Direct mail can help meet both of these objectives. Canada Post has created a tool geared towards Neighborhood mail called Precision Targeter.

Canada Post has built a stronger postal network by streamlining its processes and upgrading its machinery and equipment. These changes have allowed for more efficient services and enhanced offerings. The catalyst behind this is what Canada Post has coined as Machineable Mail. What makes mail machineable?

Over the years direct mail has been a staple in organizations Marketing initiatives.

There is some breaking news from Canada Post that will impact your direct mail campaigns. Along with the postage rate increase for first class mail that is taking effect on March 31, 2014, Canada Post has introduced a few changes to volume requirements on a few streams of mail. Both changes are set to begin this coming April.