Blog
Direct Mail and Canada’s Anti SPAM Law “CASL”
I came across the article posted below on one of our suppliers newsletters. It deals with regulations that have taken effect as of July 1, 2014 as they relate to e-mail broadcasting. CASL will create a significant disruption towards electronic correspondence within Canada. This will in turn remind Marketers about the value of direct mail.
What Can Direct Mail do for me?
Over the years we have had the privilege in working on a wide array of Direct Mail campaigns on behalf of our clients. The campaigns ranged from simple sale flyers to elaborate and highly customized offerings that speak directly to the recipient. Whether it be simple or complex, each project requires its own unique set of deliverables.
Acquisition Admail Using Canada Complete Cont’d
There are a lot of new customers out there for you. You just need to know where to find them. Canada Complete, available through Canada Post, has been coined as the most up-to-date and accurate consumer list in Canada. The first step in sourcing a new address file involves creating a profile of your current clients.
Acquisition Admail using Canada Complete
Reaching new audiences has it’s challenges. Marketers often find themselves asking some of the following questions: How shall I reach them? What should my offer be? How do I get started? Canada Post offers a service called Acquisition Admail.
Targeted Unaddressed Direct Mail Campaigns
Marketers are faced with the challenge of lower budgets that require greater results. Companies expect a greater rate of return on their investment that is easily measured and quantified. Direct mail can help meet both of these objectives. Canada Post has created a tool geared towards Neighborhood mail called Precision Targeter.
- Brochures
- Direct Mail Campaign
- Direct Mail Flyer
- Direct Mail Marketing
- Direct Mailing
- Direct Marketing
- Drone Delivery
- Email Marketing
- Flyer
- Fulfillment Services
- General Category
- Graphic Design Trends
- Industry & Culture
- Lettershop
- Magazine Marketing
- Mail Campaign
- Mailing Service
- Marketing
- Mortgage Companies
- Omnichannel Marketing
- Postcard Marketing
- Presentation Folder
- Print Campaign
- Restaurant Marketing
- Variable Imaging
