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One of the key ingredient to a successful mailing campaign is targeting. Proper targeting of your direct mail will allow for your mail marketing campaigns to connect with people that are more likely to respond to your offer.

View entire article at link below: Source: Yahoo News Canada. March 6, 2014 https://ca.news.yahoo.com/blogs/dailybrew/canada-post-unveils-redesigned-community-mailboxes-begins-phasing-195115994.html If you're one of the Canadians destined to lose their home mail delivery, cast your eyes on your new community mailbox.

I came across the article posted below on one of our suppliers newsletters. It deals with regulations that have taken effect as of July 1, 2014 as they relate to e-mail broadcasting. CASL will create a significant disruption towards electronic correspondence within Canada. This will in turn remind Marketers about the value of direct mail.

Over the years we have had the privilege in working on a wide array of Direct Mail campaigns on behalf of our clients. The campaigns ranged from simple sale flyers to elaborate and highly customized offerings that speak directly to the recipient. Whether it be simple or complex, each project requires its own unique set of deliverables.

There are a lot of new customers out there for you. You just need to know where to find them. Canada Complete, available through Canada Post, has been coined as the most up-to-date and accurate consumer list in Canada. The first step in sourcing a new address file involves creating a profile of your current clients.