Blog
The Gateway Postal Facility—Canada Post’s Literal Powerhouse
Kristine Owram’s recent Financial Post article, “Behind the Scenes at Canada Post’s Largest Processing Plant” delves first-handedly into the inner workings of our direct mail industry.
Addressing Accuracy Tips – Part Two
In continuation of our previous “Addressing Accuracy Tips” blog post, here are some addressing facts and standards that your direct mail campaigns should always be in agreement with: • Hyphens have these specific purposes… 1. Linking a unit number and a civic number: 80-100 DUNDAS ST W = 100 DUNDAS ST WEST SUITE 80 2.
Addressing Accuracy Tips
Whenever you create a bulk mailing campaign, an early step is deciding on who you want to reach, and how. Does your mail piece speak to individual households, or general neighbourhoods? Current clients, or potential clients—or both?
Know Your Target Audience
Canada Post’s FREE Precision Targeting service is an ideal tool for successful direct mail marketing. Using specific postal data, the surefire Precision Targeter offers an inside look into valuable demographics. How do you use the Precision Targeter to learn more about your external environment—and pinpoint potential customer hotspots?
Merry Parcels, 24/7!
Canada Post is gearing up for its busiest holiday season to date! With the number of online shoppers growing rapidly in Canada, mail fulfillment services will be incredibly active this winter.
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