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Are you utilizing colour and font psychology in your branding and direct mail campaigns? If not, it’s time to start doing so. Your colour and typeface choices are hugely significant, influencing audience perception, behaviour, and action.  With the right colour or font, your commercial print marketing campaign will be on the path to success.

Both postcards and letters are powerful forms of direct mail. However, they have different strengths. This article will examine the benefits of postcards and how they can help your business. We will also look at letters, their advantages, and when you should use them.

To ensure the continued patronage of your existing customers, it is crucial to maintain a strong connection with them. By keeping them engaged with your brand, you can confidently remain top of mind and secure their loyalty. Just like direct mail and its many strengths, emails can also be a great way to stay connected with your customer base.

Postcards are a highly effective form of direct mail that can introduce your brand to new customers and keep existing consumers excited and informed.  At Troi Mailing Services, we stress the importance of effective postcard design to make an impression on recipients. However, never overlook the printing quality of your postcards.

The holidays are a busy time of year for consumers and businesses alike. Customers focus on finding the perfect gift and organizing family gatherings, whereas businesses launch holiday marketing campaigns. There is more need for your products and services and more competition. It can be challenging to stand out.