Blog

With all the technological devices and platforms being incorporated into almost every aspect of our lives, it’s no surprise that informational brochures may seem like a tool of the past. However, despite our digital world, printing brochures remain an effective tool for marketing a business, event, service, or product.

Some things tend to stick. Whether it’s a name, a specific logo, a catchy jingle, or a scheme of colours, certain things have a very memorable appeal and aren't easily forgotten. The ability of your business to create a lasting impression in the minds of consumers is a very effective tool for advertising.

As you sit in a waiting area or stand in a check-out line, you may have noticed your attention drawn to a catchy title on a magazine cover, accompanied by a well-selected image.

Advertising and marketing are essential tools for promoting consumer goods, events, or services. We may not even realize the magnitude to which we are bombarded by mass advertising on a daily basis.

Each year seems to present new technological developments that will “revolutionize” marketing. And yet, year after year, statistics show that some of the most classic forms of marketing — like magazine creation and direct mail distribution — continue to be among the most effective ways to reach people.