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Direct mail brochures are one of the oldest tools used in the marketing toolbox and continue to pass the test of time successfully. They are an excellent way to reach a large number of potential customers and provide them with a snapshot of what your business has achieved and what it has to offer.

There’s no denying that technological advancements are propelling us forward in this digital era. Each of our environments — whether it be at school or work — has slowly shifted towards more paper-free options.

With all the technological devices and platforms being incorporated into almost every aspect of our lives, it’s no surprise that informational brochures may seem like a tool of the past. However, despite our digital world, printing brochures remain an effective tool for marketing a business, event, service, or product.

Some things tend to stick. Whether it’s a name, a specific logo, a catchy jingle, or a scheme of colours, certain things have a very memorable appeal and aren't easily forgotten. The ability of your business to create a lasting impression in the minds of consumers is a very effective tool for advertising.

As you sit in a waiting area or stand in a check-out line, you may have noticed your attention drawn to a catchy title on a magazine cover, accompanied by a well-selected image.