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Ready. Set. Print! You’re ready to buckle down, design your postcard and send it off to the printers, but before you go ahead and print your postcards, there are a few things you need to consider before that can take place. Postcard advertising campaigns are proven to be very effective ways of marketing your brand.

Postcards can serve several great purposes. They make excellent souvenirs, which can be collected from all the different cities and countries you visit, or used as a way to greet friends while you travel.

Direct mail brochures are one of the oldest tools used in the marketing toolbox and continue to pass the test of time successfully. They are an excellent way to reach a large number of potential customers and provide them with a snapshot of what your business has achieved and what it has to offer.

There’s no denying that technological advancements are propelling us forward in this digital era. Each of our environments — whether it be at school or work — has slowly shifted towards more paper-free options.

With all the technological devices and platforms being incorporated into almost every aspect of our lives, it’s no surprise that informational brochures may seem like a tool of the past. However, despite our digital world, printing brochures remain an effective tool for marketing a business, event, service, or product.