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Opening your first small business is an exciting milestone and an amazing accomplishment in itself. Although revenue and employee numbers may be less than larger businesses, your small business is unique, and with the right marketing tools and techniques, it can grow exponentially.

As we are propelled forward into the digital era, where email and instant messaging are considered normal and fast forms of communication, physical messages such as direct mail letters are becoming less frequent. Thereby, printed collateral and direct mail can also be considered rarer and special.

Letterheads, as their name suggests, are branded headings which are usually found at the top of letter paper or stationary. A letterhead often includes a company’s logo, name, address, and contact information, and is usually the first place that a reader’s eyes land on.

Ready. Set. Print! You’re ready to buckle down, design your postcard and send it off to the printers, but before you go ahead and print your postcards, there are a few things you need to consider before that can take place. Postcard advertising campaigns are proven to be very effective ways of marketing your brand.

Postcards can serve several great purposes. They make excellent souvenirs, which can be collected from all the different cities and countries you visit, or used as a way to greet friends while you travel.