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If you’re an entrepreneur from a younger generation, you might believe that sending ads through the mail is “old school.” But direct mail marketing remains one of the most tried and tested marketing communications strategies since the inception of advertising itself.

Choosing the best lettershop to carry out your direct marketing campaigns is almost as important as creating the campaign itself. Making the wrong choice could lead to time and money wasted.

Sending postcards to advertise your business in 2021 is an effective strategy to get more eyes on your product or service. This kind of advertising is known as direct mail marketing, and it has worked for centuries. The earliest recorded direct mail advertisement was back in 1000 B.C.! Today, the direct mail industry is worth 44.

Direct mail campaigns are still quite effective methods of advertising and marketing. In this digital era, receiving a physical piece of mail is exciting and valuable in comparison to hundreds of emails.

Direct mail campaigns are the perfect opportunity to show off some creativity. Artwork, format, sizes, and shapes can vary greatly from one direct mailer to the next. Designers have the opportunity to flex their creativity and think outside of the box to create a direct mailer that stands out from the rest.