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Printing your business’ marketing materials requires, of course, ink. However, many Toronto businesses don’t realize just how many varieties of printing ink (and, therefore, printing processes) are available. Different inks offer unique advantages and disadvantages and can require vastly different technologies.

Many direct mail advertising campaigns have a time-sensitive element. You need the mailers to be delivered by a certain date, so consumers know about an upcoming sale or event. Alternatively, you may want to increase brand awareness and recognition before your busy season.

Despite the presence of digital marketing, print media strategies remain a powerful tool for growing your business. In fact, there are more opportunities in the world of direct mail marketing than ever before.

Personalization is crucial for successful direct mail campaigns, as it leads to greater response rates. With personalization, you ensure that your message reaches the right people: the prospective customers who are most likely to purchase your product or service, attend your event, or subscribe to your mailing list.

The success of your direct mail campaign depends, in part, on how eye-catching and impactful the design is. Effective design attracts the attention of recipients, encouraging them to take a closer look and see what you have to say.  Conversely, poor or unattractive design means your mailer is more likely to be overlooked.