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Postcards are one of the most popular and most effective pieces of direct mail you can use in your advertising campaign. They are also one of the most cost-effective pieces of direct mail since sending a postcard can often be much cheaper than sending a letter in an envelope.

As a business owner, you are often looking to hire individuals who understand how to deliver quality work. We might live in a digital age, but commercial printing services are still thriving due to the popularity and importance of traditional marketing methods like direct mail.

Any solution that has been around for a while, like printing and direct mail, is bound to have a few rumours associated with it. Certain myths and rumours are eventually accepted as truths, which often spread much further than facts. Today, we are going to debunk a few postcard marketing myths that can hold your Smartmail Marketing efforts back.

Many business owners might believe that direct mail has gone the way of the dinosaurs, but they’d be far from the truth. When you think about how many spam emails you receive that go straight into your junk folder, you could argue that some digital marketing techniques just aren’t worth the effort. But that’s not the case either.

While 2020 has certainly thrown us several curveballs, it has also provided us with new opportunities to engage with our customers, prospects and employees. Hopefully, 2021 will bring with it some stable foundations on which we can build while we get used to our “new normal.