Blog

There are many different factors and characteristics that go into direct mail, but did you know that you can also customize your mailer’s folding style? There’s a wide range of print folding techniques to choose from that allow you to create a different and unique experience every time you mail something new to your clients.

This year has brought along many challenges that we could not have prepared for. Events such as weddings, conferences and festivals have been postponed with officials unable to give a date on when these events could resume. As 2021 goes on, many of us are wondering what events will look like now.

Many people mistakenly think that print marketing is a thing of the past, but this is simply not the case. Any successful business owner understands that print and digital marketing go hand in hand. Each kind of marketing will feature its own set of strengths and weaknesses, but when combined they can give you positive results.

Identifying your target market is the first step in any successful direct mail marketing campaign. In fact, target marketing will give you the power to direct your marketing budget in ways that benefit you the most. It also allows you to send out brand messages to a well-defined audience that is more likely to respond to you than any other group.

So you’ve worked hard on a great design for your flyer, but did you know that the type of paper you use for printing is just as important? Printing flyers might sound like a straightforward process, but it can be difficult to make the right choice when it comes to the type, size, and finish for your perfect flyer.