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The digital age has made it easier for business owners to overlook the power of direct mail services. A recent study by R.R. Donnelley & Sons Company has found that companies have largely underused tangible traditional marketing methods over the past few years.

Effectiveness of consumer engagement with direct mail
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Direct mail marketing has had an upsurge recently, as businesses realize it has a larger return on investment than digital mail campaigns. On average, direct mail campaigns are at least 9% more effective than email campaigns. This is a huge margin, providing a wider range of new consumers to visit webpages and engage in new products or services.

Direct mail marketing trends for 2022
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A direct mail campaign is a great addition to any marketing plan. While most correspondence has gone digital, 70% of consumers still prefer direct mail to email because it’s more personal. As you begin building a direct mail campaign, there are many things to consider, from your mailing list and scope of audience to location and content.

Tips for starting your first direct mail campaign
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Direct mail marketing may not be as new as modern digital marketing trends, but that doesn’t mean it’s any less effective. Research shows that direct mail marketing recipients are 28% more likely to purchase than consumers who don’t receive a mailer. It’s tried and true!

Key direct mail marketing statistics from 2021
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After word of mouth, direct mail is the oldest marketing tool available. As the name suggests, direct mail sends tangible marketing materials to customers through the mail.

How to tell if direct mail marketing is the right strategy for you
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