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After word of mouth, direct mail is the oldest marketing tool available. As the name suggests, direct mail sends tangible marketing materials to customers through the mail.

Direct mail is far from dead, despite what you might have heard. And while the internet age has brought many innovations in the marketing industry, there are still some very viable marketing strategies that can get you results in a more traditional way, including direct mail campaigns.

Marketing is an industry that is always changing and expanding. We often see “new” marketing campaigns and discoveries that can feel like old news within the same 24-hour cycle.

If you’ve ever been part of the production for a catalogue, you understand how much work actually goes into designing, writing, printing, and distributing them to your clients. Your catalogue campaign needs to follow the same steps you would take with developing a great direct mail campaign.

Marketers are faced with a unique challenge in 2021. That is, how to create direct mailing campaigns that can address the specific needs of multiple generations. What separates the generations from one another, and should you focus on only one or a couple generations? What types of mail can attract and engage each of these generations?