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Tips for Starting Your First Direct Mail Campaign
A direct mail campaign is a great addition to any marketing plan. While most correspondence has gone digital, 70% of consumers still prefer direct mail to email because it’s more personal. As you begin building a direct mail campaign, there are many things to consider, from your mailing list and scope of audience to location and content.
Key Direct Mail Marketing Statistics From 2021
Direct mail marketing may not be as new as modern digital marketing trends, but that doesn’t mean it’s any less effective. Research shows that direct mail marketing recipients are 28% more likely to purchase than consumers who don’t receive a mailer. It’s tried and true!
How to Tell if Direct Mail Marketing Is the Right Strategy for You
After word of mouth, direct mail is the oldest marketing tool available. As the name suggests, direct mail sends tangible marketing materials to customers through the mail.
Direct Mail Customization Tips
Direct mail is far from dead, despite what you might have heard. And while the internet age has brought many innovations in the marketing industry, there are still some very viable marketing strategies that can get you results in a more traditional way, including direct mail campaigns.
Marketing Strategy Myths Debunked
Marketing is an industry that is always changing and expanding. We often see “new” marketing campaigns and discoveries that can feel like old news within the same 24-hour cycle.
- Brochures
- Direct Mail Campaign
- Direct Mail Flyer
- Direct Mail Marketing
- Direct Mailing
- Direct Marketing
- Drone Delivery
- Email Marketing
- Flyer
- Fulfillment Services
- General Category
- Graphic Design Trends
- Industry & Culture
- Lettershop
- Magazine Marketing
- Mail Campaign
- Mailing Service
- Marketing
- Mortgage Companies
- Omnichannel Marketing
- Postcard Marketing
- Presentation Folder
- Print Campaign
- Restaurant Marketing
- Variable Imaging
