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Although it may seem “old school” to send out mail in the digital world, it could be the missing piece that’s preventing your event from retaining the highest attendance possible.  To clarify, we aren’t saying go without digital intervention altogether.

Planning for the holidays can often feel stressful; that’s why it’s so important to start early! The best time to begin planning your direct mail campaign is right now. You don’t want to miss out on any of the key features that could not only help achieve your goals, but also deliver great results.

Whether it was in your logo design, brand imagery, or most recent product launch, colour strategy likely came up at some point in the conversation. Deciding how you are going to represent your business is as much about the words you use as the imagery that consumers experience.

While some marketers try to argue that print is outdated—especially with younger generations—the long-term payoff of direct mail advertising still greatly outweighs digital. With a rise in nostalgia culture and an increasing desire to disconnect from online content, print media is experiencing a new life.

Effective marketing comes down to one thing: choosing the best channel possible to promote your Toronto business. While email is often the first choice for some marketers, it’s important not to underestimate the power that direct mail has over prospective consumers.