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Email vs. Direct Mail Marketing: Which Is Better for Your Toronto...

Effective marketing comes down to one thing: choosing the best channel possible to promote your Toronto business. While email is often the first choice for some marketers, it’s important not to underestimate the power that direct mail has over prospective consumers.

Is email or direct mail marketing better for your Toronto business?
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How Direct Mail Campaigns Can Help Your Non-Profit or Charity...

In the world of non-profit fundraising and charitable donations, campaigns have gotten more competitive. With so many essential causes and communities in need, many non-profit organizations are looking for new ways to raise gifts on their behalf. This competitive landscape, however, shouldn’t discourage you.

How direct mail campaigns can help your non-profit or Charity organization
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Why Direct Mail Is Making a Comeback in 2022

While it can seem a lot easier to advertise and reach your target audience with social media, life is almost fully online anyway. It is the direct, physical moments that are making a difference in today's world. We are so over-saturated with digital marketing, ads, and content that we switch off.

Why direct mail is making a comeback in 2022
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The Best Ways to Incorporate Tech Into Your Direct Mail Campaigns

Direct mail has always had a place in marketers’ and consumers’ lives, even with technology driving the way forward and affecting the way things are done now. More importantly, when combined, these two marketing tools can make your company stand out and grow.

Ways to incorporate tech into your direct mail campaigns
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The Importance of Font: 6 Tips for Designing Direct Mail Postcards

Typography is an incredibly important part of creating an effective direct mail marketing campaign design. Whether your company is designing a customized letter, brochure, postcard, catalog, or magazine, you’ll want to take into consideration the fonts you use.

The importance of font: 6 tips for designing direct mail postcards
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