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The Future of Mail Advertising: 5 Trends and Innovations to Watch Out...

Mail advertising is one of the oldest forms of advertising—and it’s just as relevant to marketing today as it was several decades ago. However, the world of direct mail advertising continues to change and grow with the times.

The future of mail advertising: 5 trends and innovations to watch out for in 2025
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The Role of Imagery in Creating Impactful Posters

Posters are a fantastic way to get your products and services noticed in Toronto. What goes into making an impactful and effective poster? A thoughtful design, clear copywriting, eye-catching imagery, and high-quality printing, just to name a few!  In this article, we will take a closer look at the role of imagery in posters.

The role of imagery in creating impactful posters
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How to Use Mail Advertising to Drive Traffic to Your Website

Every business needs to have a website, especially if you want to sell products and services, convert new clients, or find attendees for your events. However, it’s impossible to achieve these goals if no one visits your website! This means that increasing web traffic is crucial to the success and growth of your business.

How to use mail advertising to drive traffic to your website
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A Guide to the Different Types of Printing Inks

Printing your business’ marketing materials requires, of course, ink. However, many Toronto businesses don’t realize just how many varieties of printing ink (and, therefore, printing processes) are available. Different inks offer unique advantages and disadvantages and can require vastly different technologies.

A guide to the different types of printing inks
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6 Tips to Time Your Direct Mail Campaigns for Maximum Impact

Many direct mail advertising campaigns have a time-sensitive element. You need the mailers to be delivered by a certain date, so consumers know about an upcoming sale or event. Alternatively, you may want to increase brand awareness and recognition before your busy season.

6 tips to time your direct mail campaigns for maximum impact
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