What is “print ready” artwork?

In order to achieve best quality printing, your creative files should be provided as high quality resolution Portable Document Format (PDF) with crop marks and bleeds where applicable. Crop marks are thin lines placed at the corners of an image, page or artwork layout to indicate where the paper should be trimmed after printing. Bleeds describe an image that extends beyond the crop marks to ensure that there is no white margin left along the trimmed edges.

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“

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