A Guide to the Different Types of Printing Inks
Printing your business’ marketing materials requires, of course, ink. However, many Toronto businesses don’t realize just how many varieties of printing ink (and, therefore, printing processes) are available. Different inks offer unique advantages and disadvantages and can require vastly different technologies.
7 Innovative Ways to Use Print Media in the Digital Age
Despite the presence of digital marketing, print media strategies remain a powerful tool for growing your business. In fact, there are more opportunities in the world of direct mail marketing than ever before.
The Psychology of Print: How Colours and Typography Impact Your...
Are you utilizing colour and font psychology in your branding and direct mail campaigns? If not, it’s time to start doing so. Your colour and typeface choices are hugely significant, influencing audience perception, behaviour, and action. With the right colour or font, your commercial print marketing campaign will be on the path to success.
Using Print Mail Marketing to Drive Customer Loyalty and Retention
Nowadays, customers have unlimited shopping opportunities. Therefore, it has never been more important to retain the customers you already have. Customer loyalty and retention are key to your business’s success.
Printing to Impress: The Staying Power of Print Media and Marketing
While some marketers try to argue that print is outdated—especially with younger generations—the long-term payoff of direct mail advertising still greatly outweighs digital. With a rise in nostalgia culture and an increasing desire to disconnect from online content, print media is experiencing a new life.
- A Guide to the Different Types of Printing Inks
- 7 Innovative Ways to Use Print Media in the Digital Age
- The Psychology of Print: How Colours and Typography Impact Your Audience
- Using Print Mail Marketing to Drive Customer Loyalty and Retention
- Printing to Impress: The Staying Power of Print Media and Marketing
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