Latest Trends in Postcard Printing Services
Over the past several years, printers have noticed a change in the mix of direct mail produced with an increase in postcards and letters, and a decline in coupons and brochures. Postcard printing services agree that there is increased interest in colour and inkjet printing, as well as full personalization with text and graphics.
New Marketing Strategies With Printed Postcards
Some people believe that, with the advent of digital marketing, print advertising is on the verge of extinction. However, in reality, postcard printing services are not going anywhere anytime soon. In fact, one of the only ways to expose people to local advertising without breaching their privacy is via physical mail.
5 Common Postcard Marketing Mistakes
Postcards are a great way to attract new business, inform your target market of new offers or to retain customer loyalty. This form of direct mailing is cost-effective and doesn’t look like a traditional ad. Done correctly, a postcard marketing campaign can be personalized and effectively communicate a point to the reader.
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