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Better, Faster Direct Marketing

Canada post has rolled out some revisions to Addressed Ad mail. Together with our fulfillment and printing services it will result in better and faster Mail Marketing Campaigns.

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Canada Post looking for a Doctors note for home delivery

Canada Post has confirmed it will require medical information from people who have indicated they're physically unable to get their mail once home delivery ends. It's sending questionnaires to people who've indicated they can't pick up their mail from a community box.

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Adding Landing Pages to Direct Mail

Adding a dedicated landing page to your direct mail campaign can help boost your response rates and ROI. The landing page acts as “your online receptionist for your direct mail prospects”.

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Community Mail Boxes Coming your way

View entire article at link below: Source: Yahoo News Canada. March 6, 2014 https://ca.news.yahoo.com/blogs/dailybrew/canada-post-unveils-redesigned-community-mailboxes-begins-phasing-195115994.html If you're one of the Canadians destined to lose their home mail delivery, cast your eyes on your new community mailbox.

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Direct Mail and Canada’s Anti SPAM Law “CASL”

I came across the article posted below on one of our suppliers newsletters. It deals with regulations that have taken effect as of July 1, 2014 as they relate to e-mail broadcasting. CASL will create a significant disruption towards electronic correspondence within Canada. This will in turn remind Marketers about the value of direct mail.

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What Can Direct Mail do for me?

Over the years we have had the privilege in working on a wide array of Direct Mail campaigns on behalf of our clients. The campaigns ranged from simple sale flyers to elaborate and highly customized offerings that speak directly to the recipient. Whether it be simple or complex, each project requires its own unique set of deliverables.

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Acquisition Admail Using Canada Complete Cont’d

There are a lot of new customers out there for you. You just need to know where to find them. Canada Complete, available through Canada Post, has been coined as the most up-to-date and accurate consumer list in Canada. The first step in sourcing a new address file involves creating a profile of your current clients.

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Acquisition Admail using Canada Complete

Reaching new audiences has it’s challenges. Marketers often find themselves asking some of the following questions: How shall I reach them? What should my offer be? How do I get started? Canada Post offers a service called Acquisition Admail.

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Machineable Personalized Mail

Canada Post has built a stronger postal network by streamlining its processes and upgrading its machinery and equipment. These changes have allowed for more efficient services and enhanced offerings. The catalyst behind this is what Canada Post has coined as Machineable Mail. What makes mail machineable?

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Why use Direct Mail?

Over the years direct mail has been a staple in organizations Marketing initiatives.

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