Addressing Accuracy Tips
Whenever you create a bulk mailing campaign, an early step is deciding on who you want to reach, and how. Does your mail piece speak to individual households, or general neighbourhoods? Current clients, or potential clients—or both?
Addressing Accuracy Tips – Part Two
In continuation of our previous “Addressing Accuracy Tips” blog post, here are some addressing facts and standards that your direct mail campaigns should always be in agreement with: • Hyphens have these specific purposes… 1. Linking a unit number and a civic number: 80-100 DUNDAS ST W = 100 DUNDAS ST WEST SUITE 80 2.
The Gateway Postal Facility—Canada Post’s Literal Powerhouse
Kristine Owram’s recent Financial Post article, “Behind the Scenes at Canada Post’s Largest Processing Plant” delves first-handedly into the inner workings of our direct mail industry.
Holiday Mailing Solutions
With Christmas only two weeks away, now is the time to get your holiday mailings into Canada Post. If you have holiday cards and packages to be delivered before our fast-approaching merriest date, today might be the last day to do so.
Black Friday & Cyber Monday Mailing
Canada Post research indicates that Cyber Week promotions continue to boost holiday shopping and mailing in Canada. Parcel mail orders leapt to 59 percent during the Black Friday and Cyber Monday mania, according to Canada Post.
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