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How to Use Mail Advertising to Drive Traffic to Your Website

Every business needs to have a website, especially if you want to sell products and services, convert new clients, or find attendees for your events. However, it’s impossible to achieve these goals if no one visits your website! This means that increasing web traffic is crucial to the success and growth of your business.

How to use mail advertising to drive traffic to your website
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5 Creative Mail Advertising Ideas to Stand Out in the Mailbox

Are you worried that no one is looking at your direct mail advertisements? Are your campaigns failing to generate the desired results? It sounds like your mailers may be failing to make a strong impact on recipients.

5 creative mail advertising ideas to stand out in the mailbox
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6 Tips for Personalizing Print Mail Campaigns

Despite the growth and popularity of digital and online marketing practices, print marketing, especially personalized direct mail, is still an incredibly effective way of reaching potential customers.  However, personalizing your business’ direct mail communications means more than just including your customer’s name in the mail address.

Tips for personalizing print mail campaigns
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Why A Gift Increases Your Direct Mail Advertising Success

Everyone loves a practical gift. That's why marketers love to give away free promotional items to attract new customers. Including a gift in your direct mail campaign is a smart way to engage your customers because it piques their interest.

Why A Gift Increases Your Direct Mail Advertising Success
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How Variable Imaging Helps Your Mail Campaign

If you’re looking for a way to reach your target market, create a personal connection with customers and increase sales, variable imaging might be an option for you. This tailored promotional strategy uses a customer database to compile information, such as name, address and order, and simply places this information over a base image.

How Variable Imaging Helps Your Mail Campaign
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