The Importance Of Personalization In Direct Mail Advertising
Personalization is not a new concept in marketing. From receiving and greeting customers at your storefront to including the recipient’s name in your email newsletter salutation, personalization creates a sense of familiarity between the seller and buyer, improves customer experience, and strengthens the brand/consumer relationship.

How Direct Mail Advertising Can Help Accountants
For accountants and financial advisers, communicating with clients and prospects via email and other digital communication tools seems like the most logical option considering that any client data will likely be transferred digitally anyway.

Direct Mail Vs Newsletter: What’s The Difference?
One of the benefits of direct mailing is that it allows you to connect with your existing clients and prospects on a more physical level. The fact that you communicate your message via tangible means is very effective.

How Nonprofits And Charities Can Benefit From Direct Mail Marketing
Non-profits and charities depend on support and funds from donors and well-wishers to keep their organization running. Out of the different forms of marketing available, direct mail advertising provides one of the best ways to engage your donors, increase their giving, and grow your donor database.

Direct Mail Marketing To Physicians: 5 Best Practises
Many marketers today focus their efforts on digital advertising channels. But when marketing to medical practices, you don’t want to appear as intrusive or spammers, so traditional marketing tactics such as direct mailing may work best.

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