Direct Mail in the Age of Ad Fraud and Fake News
With an increase in the number of phishing attacks, spam, fake ads, troll farms, bots, and other variations of ad fraud, advertisers, agencies, and publishers continue to suffer losses.
Millennials and Direct Mail: Does it Work?
Millennials are digital natives; attached to their mobile phones and only swayed through social media ads. Marketers who hold these assumptions are missing out on an incredible opportunity to reach this market via direct mail advertising.
How Direct Mailing And Digital Marketing Can Work Together
At one point, marketers may have considered digital marketing as a unique strategy whose execution was completely separate from traditional direct mail advertising. But with a shifting media landscape, it is becoming increasingly apparent that marketers need to adapt their marketing mix and strategies for maximum impact.
The Importance Of Personalization In Direct Mail Advertising
Personalization is not a new concept in marketing. From receiving and greeting customers at your storefront to including the recipient’s name in your email newsletter salutation, personalization creates a sense of familiarity between the seller and buyer, improves customer experience, and strengthens the brand/consumer relationship.
How Direct Mail Advertising Can Help Accountants
For accountants and financial advisers, communicating with clients and prospects via email and other digital communication tools seems like the most logical option considering that any client data will likely be transferred digitally anyway.
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