Why Many Companies Polybag Their Important Mail
When you invest the time and energy required to create a great direct mail piece, you want to make sure that it not only makes it to the mailbox of your targeted audience but also stands out when it gets there. Polybagging is a great way to do just that. Polybagging is the process of putting your mailer in a polythene bag.

What to Look for in a Direct Mail Service
While digital marketing has armed advertisers with a whole host of new tools for reaching their audience, savvy marketers know that direct mail marketing campaigns remain the best and most effective way to build trust, stand out, and make sure your message is remembered.

2019 Trends in Direct Mailing
Direct mail has proven to be hugely successful in growing Canadian businesses. From rewarding loyal customers to attracting new clientele, tangible direct marketing materials are a welcome departure from our digitally-saturated environment.

5 Interesting Facts About Direct Mailing
Despite today’s heavy reliance on digital platforms, hard-copy marketing materials are also essential for a successful campaign. Many people assume there’s a constant war between online communications and direct mail. But the truth is, marketing initiatives are most effective when digital and direct strategies are used simultaneously.

How to Integrate Direct Mail into Email Marketing Campaigns
Direct mail advertising and digital advertising may seem unrelated. The truth is that both components should be used together for a well-rounded marketing campaign. Even though we live in a technological age, consumers still value tangibility. It’s the reason why many people love books despite the introduction of e-readers.

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