2019 Trends in Direct Mailing
Direct mail has proven to be hugely successful in growing Canadian businesses. From rewarding loyal customers to attracting new clientele, tangible direct marketing materials are a welcome departure from our digitally-saturated environment.
5 Interesting Facts About Direct Mailing
Despite today’s heavy reliance on digital platforms, hard-copy marketing materials are also essential for a successful campaign. Many people assume there’s a constant war between online communications and direct mail. But the truth is, marketing initiatives are most effective when digital and direct strategies are used simultaneously.
How to Integrate Direct Mail into Email Marketing Campaigns
Direct mail advertising and digital advertising may seem unrelated. The truth is that both components should be used together for a well-rounded marketing campaign. Even though we live in a technological age, consumers still value tangibility. It’s the reason why many people love books despite the introduction of e-readers.
5 Tips to Connect with Your Customer Using Direct Mail
Direct mail is a form of marketing that involves sending promotional material via Canada Post, United States Postal Service (USPS) or another postal delivery service. Direct mail is very effective at attracting new customers if done correctly. If done ineffectively, some people may regard your piece as uninvited ‘junk mail’.
How to Use Direct Mail in an Era of Digital Channels
Direct mail is a marketing strategy that any business can use. Did you know that 64 percent of people will visit a website as a result of the direct mail they receive? Did you know that 47 percent of people will visit a store as a result of a direct mail piece they receive? Direct mail advertising can be very effective.
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