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Best Practices For Direct Mailing

According to a print ad survey conducted by Compu-Mail, about 73 per cent of consumers prefer direct mail as opposed to other types of ads; 40 per cent of recipients try a new business suggested by direct mailing, spend 25 minutes with direct mail, and 30 minutes with catalogues; and 48 per cent keep the mail for future reference.

Best Practices For Direct Mailing
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3 Ways To Engage Inactive Customers Through Direct Mail

Marketers across the globe have been focused on growth efforts, with reference to acquiring new customers. However, experts claim that the smartest, cheapest, and most effective way to sustain or grow your business is to focus your efforts on retaining existing clients.

3 Ways To Engage Inactive Customers Through Direct Mail
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8 Reasons Why Millennials Engage With Direct Mail

It is hard to believe that a generation that has grown up in the digital area, glued to their mobile devices and obsessing with selfies, would take a minute to go through direct mail, and then follow up on an offer or deal. While this assumption is fair, with studies suggesting that people aged between 19 and 36 years own an average of 7.

8 Reasons Why Millennials Engage With Direct Mail
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5 Of The Best Direct Mailing Tactics For Small Business

One of the biggest differences between running a successful business and struggling to keep your business afloat is your marketing strategy.

5 Of The Best Direct Mailing Tactics For Small Business
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Direct Mail Vs. Email Marketing? Which Is Better For You?

When it comes to developing a marketing strategy, the bottom-line results of each approach are what matter most.

Direct Mail Vs. Email Marketing? Which Is Better For You?
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