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The Role of Direct Mail in Multi-Channel Marketing Strategies

The future is multi-channel. If your business is still relying on one or two platforms for advertising, then it’s time to broaden your horizons. Multi-channel marketing is key for brand awareness, customer acquisition, and sales conversion.

The role of direct mail in multi-channel marketing strategies
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5 Signs Your Toronto Business Needs to Invest in Direct Mail Marketing

If your Toronto business has neglected direct mail marketing, it’s time to dive in. Direct mail is a powerful advertising tool that should be part of your multichannel strategy for retaining current customers and acquiring new ones.

5 signs your Toronto business needs to invest in direct mail marketing
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Direct Mail Copywriting: Crafting Persuasive Messages

Creating a highly effective direct mail advertising piece involves many factors. The printing needs to be professional. Images must be sharp and vibrant. Plus, the design needs to be engaging and eye-catching. But what about the message written inside?

Direct mail copywriting: crafting persuasive messages
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How to Bolster Your Direct Mail Marketing Strategy in 2024

Do you want to improve your direct mail marketing strategies in 2024? Direct mail remains one of the most effective marketing channels for enhancing brand recognition, converting new customers, and deepening loyalty among existing customers.  However, many companies struggle to unlock the full potential of their direct mail campaigns.

How to bolster your direct mail marketing strategy in 2024
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14 Holiday Marketing Ideas to Elevate Your Direct Mail Campaign

The holidays are a busy time of year for consumers and businesses alike. Customers focus on finding the perfect gift and organizing family gatherings, whereas businesses launch holiday marketing campaigns. There is more need for your products and services and more competition. It can be challenging to stand out.

14 holiday marketing ideas to elevate your direct mail campaign
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