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4 Ways To Personalize Your Direct Mail Campaign

Have you ever been the recipient of a sales letter that seemed rather impersonal? The information didn’t resonate with you in any way and you didn’t feel as if the letter was speaking to you personally? Were you inclined to respond?

4 Ways To Personalize Your Direct Mail Campaign
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5 Promotions To Try In Your Next Direct Mail Marketing Campaign

New technologies and design practices continue to transform the marketing industry, which is exciting for marketers tasked with designing direct mail marketing campaigns. It takes a combination of creativity and strategic edge to come up with a winning direct mail strategy.

5 Promotions To Try In Your Next Direct Mail Marketing Campaign
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Creative Design Tips For Your Direct Mail Campaign

With many businesses turning to direct mail marketing to increase their business reach, it is time that you set yourself apart by piquing your recipient’s interest in your message. The objective should not be just getting your product into the hands of your audience, but getting your message across.

Creative Design Tips For Your Direct Mail Campaign
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7 Amazing Direct Mail Marketing Statistics

With bottom-line results having an increasingly bigger impact on advertising budgets, marketers have to be more accountable for the strategies they choose in order to maximize their ROI. Using direct mail marketing as part of an integrated marketing plan, marketers have realized increased customer traffic and sales.

7 Amazing Direct Mail Marketing Statistics
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Tips For Combining Your Social And Direct Mail Campaigns

The customer journey that consumers take to eventually convert is not a straight path. They try different channels, mediums, avenues, and devices, bouncing regularly until they find something they like.

Tips For Combining Your Social And Direct Mail Campaigns
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