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How To Use Colour In Direct Mail Advertising: Part 1

Everyone appreciates the value that colour adds to printed promotional materials such as direct mail and transpromotional documents. But how can marketers maximize the impact of colour to reach their audience?

How To Use Colour In Direct Mail Advertising: Part 1
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Why Timing Is Crucial For Your Direct Mail Campaigns

A new survey commissioned by GI Direct reveals that 66 per cent of direct mail recipients are more likely to respond if the piece arrives at the right time, compared to 33 per cent whose response is dependent on design and personalization.

Why Timing Is Crucial For Your Direct Mail Campaigns
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How Often Should You Send Direct Mail?

The most important aspect of any marketing campaign is proper preparation. A well-thought-out and detailed plan dramatically increases the likelihood of success. With direct mail marketing, the ROI of your campaign largely depends on getting an effective mailing list, creating a compelling offer, and the delivery date and method used.

How Often Should You Send Direct Mail?
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3 Direct Mail Marketing Tips For Photographers

It is hard to overlook the benefits of using mailing services to organize direct mail campaigns for photographers, especially when compared to the more cost-effective email and social media marketing. But with consumers filtering an estimated 95 percent of their emails as spam, a well-thought-out e-bulleting is likely to go unnoticed.

3 Direct Mail Marketing Tips For Photographers
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How To Measure The Success Of Your Direct Mailing Campaign

Direct mailing is not one of the easiest forms of marketing; it takes time, effort and money. Furthermore, it is sometimes one of those strategies that don’t yield immediate results, so you have to be patient, and you also have to look at certain indicators to determine if you are getting the desired results.

How To Measure The Success Of Your Direct Mailing Campaign
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