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Try These 3 Email Marketing Tactics In Your Next Direct Mail Campaign

With marketers looking to reduce their marketing budgets, it is becoming increasingly important to implement integrated marketing strategies that optimize each advertising channel and maintain multiple touch points. The mass appeal of direct mailing across demographics makes it a suitable form of marketing.

Try These 3 Email Marketing Tactics In Your Next Direct Mail Campaign
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What’s The Role Of Your Direct Mail Campaign In The Customer...

Businesses and marketers often forget to stick to the basics when creating their marketing campaigns. Clear and effective messages are essential at every consumer touchpoint as they are what makes the consumer journey memorable.

What’s The Role Of Your Direct Mail Campaign In The Customer Journey?
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5 Compelling Calls To Action For Your Next Mail Campaign

Direct mail can be a powerful advertising tool, but launching a successful campaign can seem daunting for new marketers and business owners.

5 Compelling Calls To Action For Your Next Mail Campaign
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Why Direct Mail Marketing Is Still Alive And Well In The Digital Age

There are mixed reactions about the future of direct mail marketing, with some marketers looking at the struggles of the US and Canadian Postal Service as indicative. Indeed, postal corporations must be competitive as people shift from traditional direct mail to online options that offer massive savings in both print production costs and postage.

Why Direct Mail Marketing Is Still Alive And Well In The Digital Age
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How To Use Colour In Direct Mail Advertising: Part 2

One thing that has contributed to the continued success of direct mail relative to other marketing channels is the recipient’s expectation for entertainment, through coloured images and other graphics.

How To Use Colour In Direct Mail Advertising: Part 2
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