Better, Faster Direct Marketing

Canada post has rolled out some revisions to Addressed Ad mail. Together with our fulfillment and printing services it will result in better and faster Mail Marketing Campaigns.

Easier Mail Preparation: July 2014

-Minimum volume lowered to 500pcs from 1,000pcs

-Reduced number of Machineable requirements from 30 to 11

-Remove front and back clear zones

More Creative Flexibility

-Offering new customized indicia

-Provide more colour and font options for machineable mail

Simplified Pricing

-Move from 4 to two preparation methods

-Save $0.05/pc when using standard S/L machineable mail

-Reduce the number of price points from 50 to 9

More predictable Delivery: August 2014

-Introducing 3 business day delivery standards for local delivery

-Introducing 5 business day delivery standards for national delivery

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“

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