7 Innovative Ways to Use Print Media in the Digital Age

Despite the presence of digital marketing, print media strategies remain a powerful tool for growing your business. In fact, there are more opportunities in the world of direct mail marketing than ever before.

When used to its full potential (and with the help of an experienced direct mail fulfillment agency like Troi Mailing Services), you can use direct mail to reach your business goals.

In this article, we will explore seven innovative ways to use print media in the digital age. To learn more, contact the experts at Troi Mailing Services. We can take on your direct mail campaign from start to finish.

1. Integrate print and digital marketing strategies

Direct mail marketing remains one of the most reliable strategies for increasing brand visibility, building credibility, and converting new clients. Its effectiveness, however, can be increased even further when integrated with digital strategies.

In 2024, multichannel marketing is the best way to grow your business. This means using both print and digital approaches to maximize results. With cross-channel campaigns, you increase the odds of new customers seeing your advertisements. 

After all, your campaign will appear in more places, meeting your target customers where they are. Print ads direct customers to your digital platforms, and vice versa, leading to a more robust all-around campaign.

As a result, brand visibility and customer engagement will improve. Plus, aligning messages and visuals across various platforms creates a cohesive brand experience.

2. Measure mail advertising ROI with digital tools

Analytics provide valuable insights into your direct mail campaigns. They help you better understand what worked, what didn’t, and if you were successful in achieving your goals. You should analyze the results of every direct mail campaign that you run. If you’re unsure how to get started, the direct mail experts at Troi Mailing Services can help!

Digital tools make it easier to analyze the results of your campaign. They unlock more data so you can better adjust future campaigns, leading to even better results.

With digital analytics, you can track website traffic from your direct mail campaign, monitor QR code scans, and gauge customer responses. QR codes, custom discount codes, and personalized URLs are just a few examples of how digital tools can make your campaign results more trackable.

3. Utilize highly targeted distribution

Direct mail campaigns are most successful when they implement highly targeted distribution. Identifying which segments of the market will be most receptive to your messaging and promotions allows you to maximize effectiveness and reduce wastage.

After all, sending mailers to households that are unlikely to subscribe or purchase is a waste of resources. Precision will save you money while generating better results.

Digital tools make managing your mailing lists and identifying segments easier. An organized mail list, full of relevant data, is vital for effective segmentation. 

4. Promote online and offline events

Direct mail campaigns are great ways to promote both online and offline events. Physical, printed materials can attract more attention from audiences, thus helping to ensure that your event draws a crowd.

In the digital age, consumers can often turn a blind eye to digital advertisements for events. There are simply so many digital ads out there! They have become easy to ignore. Direct mail, on the other hand, is a tangible experience. Consequently, it’s easier for your message to get read, stand out, and make an impression. 

Flyers, posters, and postcards can be distributed throughout your community to draw attention to your event and remind potential attendees that the day is quickly approaching. 

5. Showcase products and services

Additionally, printed media can showcase your business’ products and services in an engaging, tangible, and visually appealing format. For instance, catalogues and magazines have ample space for you to dive deeper into your offerings.

Many digital ads are brief, making it difficult to highlight multiple products at a time or explore the many advantages of one or two items. Catalogues and magazines are a fantastic alternative to this approach.

Other digital mail pieces, such as postcards and flyers, can be used to feature a product or service in a punchy, highly engaging format. Plus, they encourage audiences to learn more. Try using a postcard or flyer to highlight your best-selling product or service, with a CTA (call-to-action) that directs audiences to look closer at the rest of your offerings.

6. Create eye-catching print advertisements

Ultimately, your printed advertisements are only as good as the printing company. It’s imperative that every mail piece looks professional and intriguing, while also being easy to read and understand. A low-quality mailer will not generate results, no matter how targeted your distribution may be!

Partnering with a professional company specializing in printing services in Toronto is a non-negotiable. However, it’s even better to work with a direct mail fulfillment company that offers consistent, quality printing—exactly like Troi Mailing Services. We are Toronto’s one-stop shop for all of your business’ direct mail needs. We work alongside Timeline Printing, which has more than 35 years of industry experience.

7. Use direct mail to build credibility and trust

Your business can (and should) be using direct mail to build credibility and trust among audiences. Due to the prevalence of online scams and digital advertising, many consumers are wary of the ads they see online. Direct mail, conversely, is regarded with more trust. However, the direct mail pieces need to be well-designed and professional.

Troi Mailing Services can help design the best marketing pieces for your direct mail campaigns. That way, consumers will perceive your brand as more trustworthy and reliable when they hold your mailer in their hand. Additionally, this tangible form of marketing allows you to make a lasting impression!

Contact Troi Mailing Services for Printing Services in Toronto

Direct mail marketing is a fantastic and highly effective tool for businesses. Whether you’re looking to advertise a product or event, increase brand recognition, or build trust with consumers, direct mail can do it all. Troi Mailing Services can show you how, as we are the GTA’s one-stop shop for printing and direct mail fulfilment.

To learn more about our printing services in Toronto, call Troi Mailing Services at 1-866-486-0423 or contact us online.