21 Odd Items That Pass As Direct Mailing Products
When it comes to direct mail advertising, experience proves that the most effective campaigns are often the most memorable ones. Mail marketing campaigns often play around with standout paper types and die cuts and coating, but why stop there?
Since direct mail shares a physical message, why not maximize the physical capabilities of this medium? It might be time to add something odd and unexpected to the mix.
Compiled by BuzzFeed’s Michelle Porucznik, here is a list of 21 odd items that USPS will mail:
1. Coconut
2. Potato
3. Box of candy
4. Flip-flop
5. Sombrero
6. Lime
7. Rock
8. Brick
9. Inflated beach ball
10. Pinata
11. Box of balloons
12. Supplies in a bottle
13. Rose in a bottle
14. Disposable camera
15. Plastic Easter egg
16. Frisbee
17. Bucket and shovel
18. Seashell
19. Pillow
20. Orange
21. Plastic toys
See anything you could use for your next US mailing campaign?
Please call Troi Mailing Services at (416) 757-5598 or 1-866-486-0423 to start wowing your target audience with direct mail advertising solutions.
Whether you’d consider bulk mailing 5,000 Easter eggs during Holy Week, or a few roses-in-bottles for February, BuzzFeed’s article will certainly get your gears turning. Click here to read more about the odd products that direct mail printing houses and lettershops can help you mail out!
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
2 comments
Posted on Oct 28/2015 By Seamus Barton
Hi Dylan,
Thank you for taking the time to read our blog, and we’re thrilled that you like what we have to say about the direct mail industry. We recently thought about changing the layout, so if you see it fulfilled, please give yourself some credit!
Wishing you all our best,
Troi Mailing Services in Toronto
Posted on Oct 27/2015 By Dylan
I was basically ciruous about if you ever considered changing the design of your site? It is well written; I love what you have got to say. But maybe you can include a a bit more in the way of content so people might connect with it better. You have got an awful lot of wording for only having one or two photographs. Maybe you could space it out better?
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