7 Ways Lettershop Services Save Time and Money

Lettershop services refer to tasks associated with the execution of a direct mail campaign. These include, for example, folding, machine insertion, and labelling. These steps must be completed to the highest standard to ensure a professional brand image. However, this process can be very time-consuming.

Partnering with a professional lettershop company, like Troi Mailing Services, ensures that every task is completed to the highest quality, efficiently and cost-effectively. To learn more about how we can save you time and money, continue reading.

What is a lettershop?

A lettershop is a one-stop solution for direct mail campaigns. It has the expertise and technology to handle every step of your next mail advertising project, from start to finish. Their services help you create, personalize, print, and distribute marketing items to your target audience cost-effectively and efficiently.

What lettershop services does Troi Mailing Services offer?

• Folding: Our equipment folds at high speeds and over a number of different formats. Folds are even and uniform throughout each project.
  
  
• Fold, slit, and nest: Reply coupons are folded within the first fold of the letter and then slit along a gutter. This makes it easy for recipients to respond, providing a greater ROI on your direct mail campaign.
  
  
• Machine insertion: Our insertion equipment is available in standard-sized envelopes and oversized 9” x 12” envelopes.
  
  
• Poly bagging (poly wrapping): Clear poly bags keep the materials pristine throughout the direct mailing process. You can also include additional items (outserts).
  
  
• Tabbing: We offer tabs in clear round clip seals to help reduce postage costs for your direct mail campaigns; selfmailers most specifically.
  
  
• Labelling: Different shapes and colours of address labels allow for personalization on mailers.
  
  
• Tip on: Additional pieces (such as gift cards or product samples) are affixed onto other items, like a postcard or letter.
  
  
• Manual processing and fulfillment: Projects that exceed the scope of our automated fulfillment technology are handled by our manual mail fulfillment department.

How Lettershop Services Save Time and Money

1. Efficient bulk mailing

Professional mailing houses specialize in processing large volumes of mail. This allows them to fulfill campaigns extremely efficiently, regardless of the size. Conversely, organizations attempting to DIY face frequent delays and inefficient fulfillment. This takes away from time that would be better spent pursuing other business goals.

Rather than preoccupying your staff with cumbersome tasks, like folding mailers or poly bagging, leave it to the professionals. Troi Mailing Services has the lettershop expertise and technology to quickly and efficiently execute your direct mail campaign.

2. Reduced costs

Contrary to the beliefs of some business owners, handling your own direct mail campaigns from start to finish does not usually save you money. There are many variables that contribute to mail fulfillment costs, including equipment, supplies, and labour. Furthermore, DIY projects often have additional costs because of errors and inefficiencies.

An experienced lettershop company, on the other hand, completes advertising mail projects efficiently and error-free. 

3. Higher quality

When you work with a professional lettershop company, like Troi Mailing Services, every aspect of your direct mail campaign benefits from superior quality. This includes, for example, the presentation of your direct mailer.

Unless you’re running a postcard campaign, your mail pieces will need to be folded, nested, poly-wrapped, or inserted into envelopes. This process is extremely time-consuming to do by hand, making it an endless headache for business owners.

Fortunately, Troi Mailing Services has the required technology to expedite these processes, producing higher-quality results in less time.

Our folding and insertion machines are properly calibrated and used by experts. The end results are noticeably better than with mail pieces folded by hand. A more attractive mailer looks more professional to recipients, which helps establish your business and offer as reputable and trustworthy.

4. Superior printing

The printing quality provided by an experienced printer far exceeds what you can do with a typical, consumer printer. Troi Mailing Services works alongside Timeline Printing, our sister company and local printer with more than 35 years of industry experience. This ensures that your mailer’s appearance will look professional, vivid, and sharp.

Professional printers have invested in high-end, calibrated, and well-maintained equipment that guarantee superior results. These machines are also operated by highly knowledgeable and skilled technicians who work with you to achieve your direct mail goals.

They know what they’re doing, so there are no mistakes. If you’re attempting to handle all of your own printing, then errors are inevitable. These mistakes cost you time and money.

Remember, the quality of your direct mail pieces are a reflection on your business. They represent your professional image.

5. Product options

Lettershop companies can offer a wide variety of options because they have the right materials, technology, and knowledge. Simply put, if you’re doing your own direct mail campaign, fewer options are available to you.

You may be able to print letters at home. However, you then have to worry about folding and inserting them into envelopes. As mentioned, this is a very time-consuming task when done by hand.

Other direct mail formats require specific technology and equipment, such as magazines, catalogues, brochures, and even postcards.

With more available options, you can choose the format that will help your business achieve its goals faster. This is well worth the investment!

6. Professional brand image

If your business appears unprofessional before customers, you will pay the price. After all, a tarnished reputation can have profoundly negative consequences for your business.

Sending low-quality mail pieces to audiences is one way to paint an unprofessional image of your business. You can damage your brand’s reputation, customer retention, and customer acquisition.

Partnership with a professional lettershop and mailing house service in Toronto helps establish your brand as professional and reputable. Every mail piece is professionally printed and processed, thus ensuring a high-quality appearance.

Recipients are more likely to trust your offer and appreciate the mail. Instead of driving customers away, high-quality mail pieces encourage customer loyalty and deepen their connection to your brand. 

7. Less hassle

It requires much time and effort to run your own direct mail campaigns without any professional assistance. Between curating your mailing lists, identifying segments, designing your mailers, printing, folding, inserting into envelopes, labelling, and mailing…it’s a lot of work. If you make any mistakes, then you need to do it all over again.

As a business owner, your time (and that of your staff) is valuable. Taking on the stress of navigating direct mail production is not what you need. A highly experienced lettershop and mailing house understands the details of running a successful direct mail campaign, from start to finish.

When you partner with Troi Mailing Services, you’re saving time, money, and stress. For a stress-free direct mail experience, contact us today.

Why choose lettershop services?

Lettershop services improve the efficiency and cost-effectiveness of your direct mail campaigns. Every aspect of your campaign is handled under one roof, ensuring that the process is streamlined and hassle-free.

Thanks to the expertise and equipment offered by lettershop companies, mail pieces look high-quality, professional, and visually impressive. All tasks, from printing to folding, are completed to the highest standard.

Without the assistance of a professional lettershop and mailing house, launching a campaign can be overwhelming, vastly time-consuming, and difficult.

Find Mailing House Services in Toronto

Troi Mailing Services has decades of experience, a dedicated team, and professional equipment. Our lettershop services lay the foundation for a successful direct mail campaign that moves your business closer to its goals. 

We take care of every step, so you can focus on other aspects of your business, while we save you time, money, and stress. To learn more about our mailing house services in Toronto, call Troi Mailing Services at 1-866-486-9350 or contact us online.